A blog from me – Ed Fritz. I’m the owner of www.AtticFoil.com, a manufacturer and direct online supplier of radiant barrier foil insulation.
My passion is to help homeowners make their homes more comfortable and energy efficient. After helping literally thousands of customers, I decided to create a forum where I can share some of my experience and you can get some good, honest information in easy to understand terms. Not just about radiant barrier, but other topics relating to energy efficiency and comfort.
My friends (and many customers) call me “The Radiant Barrier Guru” – Hence the name.
What makes me an “Expert?” – Combine a lot of “If it works, keep doing it” experience and learn from the best teachers. This means investing thousands of dollars to sit through days of building science classes, attending green building seminars and shows taught by the very best in the industry. (Think engineer and PHD types.)
Anyway, my gift is that I can take what they teach, combine it with years of first-hand experience and break it down into an easy to understand and common sense approach that the “Average” homeowner can understand.
There is a LOT of bad information on the internet regarding these topics. The one thing I always have to tell people is NOT to over-think this stuff. It’s really pretty simple. It’s ALL about HEAT. You either want to keep it OUT or keep it IN. The trick is being able to do this effectively and within a budget.
I’ve worked on new construction projects that are either very high performance or near zero-energy usage. It’s EASY to do this with enough money. You may have heard about all these super-efficient homes. As a homeowner, you are probably saying “These homes are nice, but what can I do to improve MY home”
Knowledge is power. I’m on YOUR side. Let’s make your home more comfortable and energy efficient. All respectful comments, questions and topic suggestions are appreciated.

